Colors have the power to make us feel emotions, and it’s truly fascinating!

There is psychology in how we perceive colors and it’s used everywhere, from interior design to advertising, and yes, you can use it to your advantage in how you dress! It’s true, colors can affect our spending habits, appetite, stress level, and more.

So, the next time you dress, imagine the feelings you will provoke when you step out into the world. I encourage you to find a power color or two!

Finding your signature power color can help you establish your personal style, increase confidence, and help you influence how others see you personally or professionally.

While some say that black makes them feel powerful, sophisticated, confident and the like, this blog will steer away from all neutrals. Neutrals like black won’t stand out in a crowd and finding your power color is definitely about confidently standing out, so I will specifically focus on bright colors.

Red

Wear red if you want to feel: Passionate, lively, ambitious, sexy, motivated, or in charge.

This ultimate power color stimulates emotions like strength, determination, and desire. Red is associated with love, energy, passion, and action. Some people shy away from red because it’s a color that can’t go unnoticed! Red is such a powerful color that the sight of it raises blood pressure, increases the metabolism, and boosts breathing rates.

Not only does red automatically put you in the spotlight, but it also looks good on everyone. Red is a universally flattering color, regardless of skin tone or hair color. So, if you don’t frequently experiment with wearing red, try it out for yourself.

Power it up: Red is one of a few colors that stands on its own and doesn’t need any help! If you want to wear it as a power color go for crimson, ruby, or cherry red, instead of something muted like burgundy. If you don’t usually rock red, try just some red accessories or red lipstick to get noticed.

Blue

Wear blue if you want to feel: Confident, wise, relaxed, smart, stable, or sincere.

Blue is the power color of corporate America because it’s linked to stability, intellect, precision, and leadership. It’s often named as the best color to wear to an interview, as it’s a sign of sincerity and devotion. Blue is associated with productivity and is likely to be used to decorate offices and studies. This color is also calming and steady. The sky and ocean are blue, which we usually connect with tranquility.

Wearing blue is non-threatening, yet it kindles feelings of someone who is a leader. Blue is the color to wear if you want to position yourself as an authority and be someone that people trust. It’s reliable, secure, and a sign of high intelligence.

Power it up: Wear royal blue, electric blue, or sapphire. While light blue is associated with peace, health, and softness, deep blues as a power color provoke influence and integrity.

Pink

Wear pink if you want to feel: Energetic, playful, feminine, compassionate, or hopeful.

Pink as a power color is positive and bright. In color psychology, pink is a sign of hope, love, and tenderness. Pink is seen as the most feminine color, and it’s almost impossible to not feel girly while wearing it, which is why it’s most often used for women’s events and charities.

Wearing pink brings on feelings of warmth, excitement, and energy. The color is cheery and has youthful vibes. When you want to feel vibrant, pink is the way to go!

Power it up: Choose brighter pinks like hot pink or magenta to wear pink as a power color, as light pinks are soft and nurturing. If pink isn’t a color you typically wear, balance this super feminine hue with charcoal or other dark colors.

Yellow

Wear yellow if you want to feel: Optimistic, happy, positive, or cheerful.

Is there a happier color than yellow? Yellow is the color of sunshine, the color we associate with fun, cheerfulness, and positivity. Yellow stands out from a crowd, much like red does, and it’s one color that can be seen from a distance, which is why taxis and buses are often yellow.

As a power color, yellow is received warmly by others and you’ll be seen in a positive light. Yellow increases mental activity, activates memory, encourages conversation, and builds confidence.

Power it up: Wear bright yellow tones, that signify the positives of yellow like clarity, confidence, and energy because the psychology of dull yellows can be seen as caution or sickness.

Purple

Wear purple if you want to feel: Luxurious, ambitious, regal, wise, or imaginative.

The psychology of purple combines fiery red with calm blue, and purple is somewhere in between. Often associated with royalty, purple elicits feelings of dignity and grandeur. Purple also inspires the imagination, deeper thoughts, spirituality, and fulfillment.

Wearing purple will affect the mind and body with uplifting emotions and introspection. As a power color, purple is both balancing and intense. Purple is the color of imagination and creativity.

Power it up: Purple is the kind of color that any shade of it can be a power color. Purple is almost always eye-catching, from deep gem hues to light purple. Light purples like lavender are rare in nature and also much rarer in clothing versus, something like light pink. Lavender is perceived as graceful, elegant, and can be used to identify wealth.

Power Up Your Closet with Color

Feeling powerful is a personal thing so I can’t say there is just one color that will do this for you, it’s your choice! We all have a color preference and feeling powerful will be affected by our confidence level and how good we feel in our clothes.

I hope you find your power color; wear it, feel it, own it!

Want to learn more? Need help finding your authentic style? That’s what I’m here for. From wardrobe styling to personal shopping, I can help with it all. Get started by contacting me today!